CITY OF TORONTO

Project: Fictional Campaign
Service: Transit Ad
Year: 2024

The "Keep Smiling Stop Smoking" campaign for the City of Toronto aims to discourage smoking by focusing on a physical element that is visibly destroyed by cigarettes: teeth. Instead of highlighting various illnesses that smoking can cause, this campaign emphasizes the immediate and visible damage to teeth. In a world where first impressions and appearance are highly valued, I believe that focusing on dental health will effectively discourage smoking. This transit ad campaign features a design resembling a pack of cigarettes, vividly illustrating the detrimental impact smoking can have on your teeth.